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Cosmetic Dermatology

Brotox? Yep, Botox and other popular procedures for your Beau

Posted on: April 24th, 2018 by Dr. Jennifer Herrmann

Brotox? Man-aissance? Although once entirely dominated by females, the cosmetic market for men is growing exponentially. With the explosion of less invasive procedures and the decreasing stigmatization associated with male rejuvenation, many more men are having cosmetic treatments done and loving them.

In general, male patients tend to have two major motivations for pursuing cosmetic procedures: either they want to look more confident, which gives them a competitive edge at work, or they want to look better for their significant other. Most men don’t want to look as young as possible. Instead, they want to look more rested and relaxed, which boosts overall confidence. The good news is that by thoughtfully selecting treatments, we can let men keep their rugged looks while just softening the signs of obvious aging. Because product amount and injection technique differs significantly between the sexes, it is important to consult with a board certified dermatologist who is experienced in treating men. While women don’t want heavy brows from too much botox, men definitely don’t want to accentuate the eyebrow arch, which is feminizing. Yikes!

If you’re considering a possible cosmetic procedure, first, get a mirror and determine what bothers you most. Is it your forehead lines, squint lines, sagging cheeks or something else?  Having a good understanding of what bothers you helps the leading dermatologists in Beverly Hills, Moy, Fincher, Chipps Facial Plastics & Dermatology better tailor a treatment plan for you. Learn more about the 3 most popular treatments our men request.

1. Botox

Botox and its counterpart Dysport (think Coke and Pepsi) are used to soften facial lines, especially those on the forehead, between the eyebrows or at the corners of the eyes. These muscle relaxants are injected just beneath the skin into the muscles and prevent them from flexing. This makes it more difficult to create visible lines when animating, and overtime, etched lines are softened and new lines don’t show up. The nice thing about these procedures is that they aren’t permanent. The movement gradually returns over 3-4 months. Another perk? These procedures aren’t associated with down time. You can walk in and out during a lunch break without anyone knowing. Brotox is a perfect way to enter the male cosmetic arena.

2. Neograft Hair Transplantation

Thinning hair can affect a man’s self-confidence tremendously, but we now have very natural ways to restore what time and hormonal changes have taken away. Neograft hair transplantation is a cutting-edge technique where individual hairs are taken at random from the back of the scalp and transplanted to areas of need on the top and front of the scalp. Because hairs are transplanted as individual groups, the Neograft technique eliminates the need for a large scar at the back of the scalp. This no scar technique is very popular because men can continue to wear their hair short without showing any signs of surgery.

3. Laser Hair Removal

Excess body hair can be embarrassing, and many men aren’t up for waxing or man-scaping. Laser hair removal is an excellent way to permanently decrease hair density and get men beach-ready. The laser hair machine works by targeting the pigment (gives the hair its color), which lives next to specialized cells that actually grow the hair. The pigment absorbs the laser’s energy as heat, which collaterally damages and destroys the hair producing cells. After a series of treatments, once the hair is gone, it’s gone!


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